Pale purple coneflower is a prairie wildflower with thin, drooping pale pink rays surrounding purplish brown disks. It blooms slightly earlier than the related purple coneflower (Echinacea purpurea). The flowers contain pollen and nectar that attract bees and butterflies. The seeds attract songbirds in the fall and winter. It thrives in sunny prairies with well-drained soils and is a great perennial for home landscaping. The plant is used in herbal medicines.